Given those countless customer segments, however, we too often see that goldmine turn into a minefield as businesses try to navigate through the masses without a map to reach their target audiences. Such massive figures might seem like a veritable goldmine for advertisers who are continually fighting to expand market share in an extremely competitive environment. Still, despite being a separate app, Facebook Messenger now touts over 1.3 billion monthly users of its own. One of the most popular components of Facebook’s different services, Messenger, grew to be such a favorite that is was spun off from Facebook’s core platform and now functions as its own entity. With over two billion monthly users, everyone from the elderly grandmother down the street to the fast-talking CEO is on Facebook, sharing their insights, opinions, reviews, and annoyances with anyone who will listen. Facebook, of course, is the embodiment of that notion, reaching into nearly every imaginable facet of society. It has segmented the audience according to an infinite number of evolving tastes and interests that seem to shift on a whim. The endless progression of social media channels and online platforms has created a digital Darwinism of sorts. (Source: Adobe) Facebook Messenger Ads at a Glance In other words, we ensure your business gets noticed and remembered by exploiting the positive difference Messenger advertising can have on your bottom line. When used as a component of an overall strategy that includes message testing, efficient metric tracking, and strong calls-to-action, we’ve seen Facebook Messenger ads give advertisers the ROI they crave in this dynamic and shape-shifting marketplace.Īt Connectio, our innovative solutions help you take advantage of the unique benefits Facebook Messenger ads can bring to campaigns, helping their voices rise above that background noise. With three distinct formats to choose from – News Feed Ads, Home Section ads, and Sponsored Messages – advertisers are given flexibility and freedom as each uses the reach and potency of Facebook Messenger in unique ways.Īs powerful as these ad solutions can be, however, we can’t say they are a cure-all that will solve all of your ad woes.Ĭreating engaging content with concise, informative copy and appealing creative is still a critical component in helping advance the consumer along the sales funnel and enhancing the customer journey. When used correctly, we’ve seen Messenger ads have a significant impact on conversions and ROI. Some of the larger online channels have launched new advertising platforms designed to give you access to their vast user bases while retaining the ability to customize your message.įacebook, for instance, uses its Messenger Ads platform to deliver a massive user base to advertisers in a handful of customizable ways to intensify engagement with their target audience. However, as we see with many clients we work with, bigger doesn’t mean better, and fighting to keep a message from disappearing into the wall of advertising sound is a constant battle.įortunately, we have some good news for businesses that might feel like they’re swimming against the advertising tides. Yes, technology and the many channels and platforms now available have significantly increased the ways businesses can communicate with customers. Use the images below for help if you get lost along the way.At Connectio, we understand this vast digital world presents both opportunities and challenges for companies to connect with their audiences. These steps are almost identical on a computer if you’re using Facebook in a web browser. The second removes you from Facebook’s Audience Network that is used to serve you its ads even if you aren’t still on the social network. The first offers to serve you ads based off of the websites you visit and apps that you use Facebook technologies. You now have two sections/types of ads that you can disable. Now, select Ads at the bottom of the list and then tap on Ad settings. From there, scroll down to the bottom of the list and choose Account Settings. Turn off online interest-based advertisingįirst, launch the Facebook application and swipe over to the right-most tab. Turn off online interest-based advertisingġ.How to opt out of Facebook’s targeted ads Thankfully, you can disable these types of ads, but it won’t stop Facebook and others still tracking you… One of the underlining themes of Mark Zuckerberg’s testimonials in front of Congress is that people don’t like the idea of being served ads based off of their browsing habits.
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